Jon Baldassarre
Business Development · Sales Leadership · Territory Growth
New EnglandColorado & Beyond

Jon P.Baldassarre

Twenty-plus years building brands, opening markets, and turning relationships into revenue across New England and Colorado.

20+
Years
Sales & business development
1,000+
Accounts
Managed & developed
7
Distributors
Across multiple states
New England
to Colorado
Territory
Relationships across markets
Lifelong
Competitor
On & off snow
Competed at a high level

Professional Profile

A relationship-driven sales leader who builds territories from the ground up, with more than 20 years opening markets, growing distributor networks, and turning accounts into lasting partnerships.

He has managed distributor networks, key accounts, and sales teams across the beverage, outdoor, hospitality, and lifestyle industries, repeatedly growing regions from a standing start and bringing the discipline and competitive edge of a lifelong ski racer to every relationship.

The result is a rare combination: deep industry expertise, a wide and active network, and a genuine focus on people, performance, and long-term results.

Core Strengths

Business Development & Territory Growth
Key Account Management
Distributor & Channel Management
Relationship & Partnership Growth
Sales Strategy & Execution
Brand Development & Market Expansion
Team Leadership & Collaboration
Negotiation & Contract Management

Professional Experience

Private Aviation
Independent Contractor
Vail, Colorado
2026 – Present
  • Independent contractor for a Vail-based private jet service, applying two decades of luxury-client relationships to a high-net-worth aviation clientele.
10th Mountain Whiskey & Spirits
Regional Sales Director
New England
2022 – 2025
  • Built the brand's entire New England territory from the ground up, establishing distribution, accounts, and market presence across the region.
  • Landed Hannaford Supermarkets, a leading Northeast grocery chain, as a flagship retail account.
  • Managed seven distributor partners and grew the base to more than 1,000 accounts.
  • Drove market expansion through events, activations, account development, and brand-building.
Surefoot
Custom Boot Fitting Specialist
Stowe, Vermont
2024 – 2025
  • Delivered precision boot-fitting and a premium, high-touch customer experience.
  • Built lasting relationships with destination travelers, athletes, and repeat clients.
Augment Ski
Regional Sales Representative & Private Coach
Colorado
2018 – 2021
  • Drove Colorado territory growth for Augment, the high-performance race brand now known as Van Deer (Marcel Hirscher's label).
  • Built retailer partnerships and athlete-support programs and won new business across the state.
  • Supported ski clubs, coaches, and racers with product expertise and hands-on service.
  • Delivered private coaching and athlete development.
Gorsuch / Double Diamond Ski Shops
Luxury Sales & Boot Fitting Specialist
Vail, Colorado
2015 – 2018
  • Sold luxury ski apparel and equipment to a discerning, high-net-worth clientele at one of Vail's premier retailers.
  • Provided custom boot fitting and technical product consultation.
  • Built a loyal luxury clientele through product expertise and genuine relationships.
Brands & retailers he has represented
Surefoot Augment (now Van Deer) Gorsuch

Industry & Athletic Background

Lifelong Skier & Competitor

Skiing since age two and a lifelong alpine racer, competing with the same discipline and drive he brings to every account.

Industry Professional

Boot fitter, coach, and retail professional with decades in the outdoor industry.

Relationship Builder

A deep, active network across athletes, retailers, resorts, distributors, and industry leaders.

Outdoor Advocate

Rooted in mountain culture and the outdoor community, on the hill and off.

Education & Development

Mount Washington Valley Academy

Hospitality Academy

Hotel & Resort Management Studies

Property Management Certificate

Let's build something

From New England to Colorado

Growing a territory, launching a brand, or need someone who opens doors and keeps them open? Let's talk.